Client: Twitter, Team USA

Project: Winter Olympics Social Campaign – Athlete Profiles

Overview: Leading up to the 2018 Winter Olympics, this video series highlighted Team USA athletes through quick, personality-driven edits. By transforming interview soundbites into real-time animated tweets, the content leaned into Twitter’s platform identity while showcasing the athletes’ voices in a fun, relatable way.

Role: Video Editor and Motion Graphics Designer. Using animated tweet overlays timed to dialogue, the team created a format that felt native to Twitter and visually engaging for social feeds.

Results: Boosted visibility for Team USA on Twitter and contributed to the larger campaign driving Olympic audience engagement on the platform.