Client: GoPro

Objective: Launch video for GoPro’s flagship HERO12 Black, delivering a stunning visual walkthrough of key features, image quality, and real-world use cases to inspire and educate a global audience.

Role: Post Producer

Description:  This 10-minute launch film blends product storytelling with cinematic footage, narrated by a professional voiceover and packed with visual examples of what HERO12 can do. I oversaw the entire post-production pipeline — managing 35TB of raw footage and coordinating a fully remote team of editors, motion designers, and CG artists across multiple time zones. I also collaborated with GoPro’s global teams to localize the video in 13 languages and led the creation of cutdowns for use across advertising, retail, social, and gopro.com. Final delivery included rigorous QC and asset management across multiple formats and platforms.