Twitter Gaming – ESL One Activation

Client: Twitter Gaming

Objective: Design an experiential video activation at ESL One esports tournament, where teams and players could record short clips to promote the tournament on social.

Role: Director of Photography, Technical Director

Description: Developed the creative concept and designed the full video activation experience from set layout and lighting to gear selection and real-time post-production workflow. Spearheaded pre-production, rented and assembled the gear, and directed on-site video capture throughout the event. Built a streamlined pipeline for instant turnaround, enabling edited clips to be published to Twitter within minutes and amplifying live tournament engagement.

The team captured 7 teams and over 40 individual guests over the weekend, increasing engagement on Twitter and bringing more viewers to the live stream of the event.