Client: GoPro

Project: HERO9 Million Dollar Challenge — POV Call to Action

Overview: An energetic call-to-action video created to rally GoPro users around the Million Dollar Challenge. The piece showcases jaw-dropping POV clips and inspires creativity by highlighting the kinds of moments only a GoPro can capture. Designed to spark submissions and push the limits of user-generated content.

Role: Video Editor and Motion Graphics Designer. I drove the visual storytelling from cut to graphics, blending standout footage with bold typography and pacing that matched the excitement of the challenge.

Results: 265,000 views on Instagram. The campaign drew over 29,000 unique submissions from 125 countries, with 56 creators earning a share of the $1,000,000 prize.